Today is Small Business Saturday, a time for holiday shoppers to patronize brick and mortar businesses that are small and local. This annual promotion was founded in 2010 by American Express, and was adopted a few years later by the U.S. Small Business Administration.
This Thanksgiving weekend shopping event is sandwiched between Black Friday and Cyber Monday, and is intended as an opportunity for people to specifically support those small businesses that are the backbone of many communities across the United States.
Particularly in more rural areas like here in Lincoln County, we rely on small businesses for so many things, and as a whole, they provide many, many jobs and contribute significantly to our local economy. The owners of these small businesses could possibly generate more revenue if they were located elsewhere, in more heavily populated areas, but they are here for many of the same reasons the rest of us are — first and foremost being the quality of life we find here on the central Oregon coast.
Dave Price, the director of the Oregon Coast Community College Small Business Development Center, urged people on this Small Business Saturday to “reach out to our friends and neighbors who are on their phones or laptops, where they could be tempted to shop online, and instead remind them of all the great reasons to start their shopping right here, locally, with some of their local retailers, restaurants and attractions.”
And our small businesses are much more than just storefronts. Time and time again, we have seen how they have donated time, services or products in support of a worthwhile cause or for someone in need. Many of them have been there to help others, and so Small Business Saturday is a way we can return the favor. It is a way to thank them for being members of our communities, and oftentimes, our neighbors and friends.
So we encourage you to support your community by supporting small businesses today (Saturday). And while doing so, you never know what treasures you may discover behind those doors.