Small businesses need our support more than ever


Today is Small Business Saturday. It’s a time for holiday shoppers to patronize brick-and-mortar businesses that are small and local, and now more than ever, these small businesses need our support.

For most of this year, small businesses across the country have struggled because of the COVID pandemic. Way too many of them have already folded, simply unable to weather the financial storm.

Restrictions imposed due to the pandemic have kept people from shopping as usual and, in many cases, have actually promoted online shopping as a safer and more convenient alternative than visiting local stores. We get that, but at the same time, there’s just nothing quite like walking into a local business where you know the people working there and where you are likely to run into friends and acquaintances while shopping. We simply can’t imagine what life would be like without our small businesses.

And now is a great time for all of us to find some way of showing those businesses that we appreciate and support them. That was the whole idea behind the creation of Small Business Saturday, which was founded in 2010 by American Express and then adopted a few years later by the U.S. Small Business Administration. This Thanksgiving weekend shopping event is sandwiched between Black Friday and Cyber Monday and is intended as an opportunity for people to specifically support those small business that are the backbone of many communities across the country.

In areas like Lincoln County, small businesses provide many jobs and contribute significantly to our local economy. And not only that, these businesses give back to their communities in so many ways. Over and over they have donated time, services or products in support of a worthwhile cause, or to help out people in need. We have seen many examples of that during COVID and also during the aftermath of this year’s tragic wildfires.

So again, we encourage you on this Small Business Saturday, or at other times during the holiday shopping season, to support your friends and neighbors — your local small businesses. There are still COVID restrictions in place, so people need to adhere to the rules for health safety, but now is the time to show how much you value this important aspect of life here in Lincoln County.

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